Finnlines has launched an innovative series of themed cruises on the Travemünde–Helsinki route, designed to strengthen the off-season and attract new demographics to ferry travel in order to ensure consistent occupancy and maximize operational efficiency.

The strategy follows a thorough analysis by Benoît Surin, Finnlines’ Sales, Marketing & Customer Service Manager, and his team in Germany. Many efforts have been put in the last years to develop sales in months like November and January, but the market demand still remains in a limited scope.

Therefore, the team devised an out-of-the-box solution, showcasing Finnlines’ commitment to innovation in enhancing travel options for the customers.

Themed cruises on the Star-class vessels span a wide range of interests

The upcoming cruises are aimed at the German-speaking market. The “Happiness Cruise” in October 2024 will focus on Finnish culture and well-being, offering lectures, workshops, and a traditional sauna experience. In January 2025, board game enthusiasts can embark on the “BoardGame Cruise,” uniting people from all over Germany who enjoy rolling dice, moving figures and playing the best decks.

Also in January 2025, the innovative “EntrepreneurShip” cruise will set sail for the third time. This business-oriented voyage is designed for entrepreneurs and startups, featuring networking events and workshops that provide an excellent opportunity for big thinkers and doers to collaborate and shape a modern future. A selection of eight themed cruises is available, with many more exciting ideas on the horizon.